Deal Sheet: 2026 Maverick Lariat

Straub Ford · Moundsville, WV · VIN: 3FTTW8SA7TRA94950

Negotiation Guide

Opening Offer

$39,828

Fair Price

$41,328

Walk Away Above

$41,354

• Recent buyers paid ~$52 below MSRP

Price Breakdown

Est. Dealer Cost$37,242

Est. Invoice$38,483

Holdback$1,241

MSRP (Sticker)$41,380

Asking Price$41,380

Markup$0

Dealer Margin on This Car$4,138

Percentile100% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory33 vehicles

Avg Markup (All Models)-$576

Avg Markup (Maverick)$0

% Below MSRP100%

Avg Days to Sell13 days

Avg Sold Markup-$375

Cheaper Maverick Lariat Inventory

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-$1,000$39,40021d

Magic City Ford LexingtonLexington, VA

-$1,000$41,00521d