Deal Sheet: 2026 Maverick Lariat

Courtesy Ford, Inc. · Conyers, GA · VIN: 3FTTW8SA7TRA38197

Negotiation Guide

Opening Offer

$37,590

Fair Price

$39,090

Walk Away Above

$39,247

• Recent buyers paid ~$52 below MSRP
• Sitting 20 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$35,465

Est. Invoice$36,647

Holdback$1,182

MSRP (Sticker)$39,405

Asking Price$39,405

Markup$0

Dealer Margin on This Car$3,941

Percentile100% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory414 vehicles

Avg Markup (All Models)-$685

Avg Markup (Maverick)$0

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$691

Cheaper Maverick Lariat Inventory

Sheehy Ford of Springfield IncSpringfield, VA

-$1,000$39,75020d

Cloninger Ford of HickoryHickory, NC

-$1,000$39,76520d

Runde FordManchester, IA

-$1,000$38,36520d

Cutter Ford, Inc.Aiea, HI

-$1,000$41,00520d

Performance FordRandolph, NJ

-$1,000$40,62020d

Hoffman FordEast Hartford, CT

-$1,000$40,30020d

Apple FordColumbia, MD

-$1,000$40,87020d

Ford of MurfreesboroMurfreesboro, TN

-$1,000$38,36520d

Magic City FordRoanoke, VA

-$1,000$39,40020d

Magic City Ford LexingtonLexington, VA

-$1,000$41,00520d