Deal Sheet: 2026 Maverick Lariat

Gregg Smith Ford Lincoln, Inc. · Clinton, MO · VIN: 3FTTW8SA7TRA35008

Negotiation Guide

Opening Offer

$38,584

Fair Price

$40,084

Walk Away Above

$40,262

• Recent buyers paid ~$52 below MSRP
• Sitting 21 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$36,396

Est. Invoice$37,609

Holdback$1,213

MSRP (Sticker)$40,440

Asking Price$40,440

Markup$0

Dealer Margin on This Car$4,044

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory19 vehicles

Avg Markup (All Models)-$947

Avg Markup (Maverick)$0

% Below MSRP100%

Avg Days to Sell10 days

Avg Sold Markup-$625

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