Deal Sheet: 2026 Maverick Lariat

Chalmers Ford · Rio Rancho, NM · VIN: 3FTTW8SA7TRA04485

Negotiation Guide

Opening Offer

$37,671

Fair Price

$39,171

Walk Away Above

$39,346

• Recent buyers paid ~$52 below MSRP
• Sitting 21 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$35,568

Est. Invoice$36,754

Holdback$1,186

MSRP (Sticker)$39,520

Asking Price$39,520

Markup$0

Dealer Margin on This Car$3,952

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory309 vehicles

Avg Markup (All Models)-$718

Avg Markup (Maverick)$0

% Below MSRP100%

Avg Days to Sell12 days

Avg Sold Markup-$826

Cheaper Maverick Lariat Inventory

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-$1,000$41,00521d