Deal Sheet: 2026 Maverick Lariat

Appel Ford, Inc. · Brenham, TX · VIN: 3FTTW8SA6TRB03900

Negotiation Guide

Opening Offer

$36,748

Fair Price

$38,248

Walk Away Above

$38,419

• Recent buyers paid ~$52 below MSRP
• Sitting 21 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$34,731

Est. Invoice$35,889

Holdback$1,158

MSRP (Sticker)$38,590

Asking Price$38,590

Markup$0

Dealer Margin on This Car$3,859

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory118 vehicles

Avg Markup (All Models)-$466

Avg Markup (Maverick)-$143

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$300

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