Deal Sheet: 2026 Maverick Lariat

Confidence Ford of Norman · Norman, OK · VIN: 3FTTW8SA6TRB03668

Negotiation Guide

Opening Offer

$36,480

Fair Price

$37,980

Walk Away Above

$38,150

• Recent buyers paid ~$52 below MSRP
• Sitting 21 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$34,488

Est. Invoice$35,638

Holdback$1,150

MSRP (Sticker)$38,320

Asking Price$38,320

Markup$0

Dealer Margin on This Car$3,832

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory196 vehicles

Avg Markup (All Models)-$832

Avg Markup (Maverick)-$87

% Below MSRP100%

Avg Days to Sell16 days

Avg Sold Markup-$548

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