Deal Sheet: 2026 Maverick Lariat

Kerry Ford Inc · Springdale, OH · VIN: 3FTTW8SA6TRB02987

Negotiation Guide

Opening Offer

$38,827

Fair Price

$40,327

Walk Away Above

$40,506

• Recent buyers paid ~$52 below MSRP
• Sitting 21 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$36,617

Est. Invoice$37,837

Holdback$1,221

MSRP (Sticker)$40,685

Asking Price$40,685

Markup$0

Dealer Margin on This Car$4,069

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory125 vehicles

Avg Markup (All Models)-$700

Avg Markup (Maverick)-$50

% Below MSRP100%

Avg Days to Sell10 days

Avg Sold Markup-$950

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