Deal Sheet: 2026 Maverick Lariat

Bill Talley Ford, Inc. · Mechanicsville, VA · VIN: 3FTTW8SA6TRA11718

Negotiation Guide

Opening Offer

$38,813

Fair Price

$40,313

Walk Away Above

$40,491

• Recent buyers paid ~$52 below MSRP
• Sitting 21 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$36,603

Est. Invoice$37,823

Holdback$1,220

MSRP (Sticker)$40,670

Asking Price$40,670

Markup$0

Dealer Margin on This Car$4,067

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory125 vehicles

Avg Markup (All Models)-$682

Avg Markup (Maverick)-$71

% Below MSRP100%

Avg Days to Sell10 days

Avg Sold Markup-$750

Cheaper Maverick Lariat Inventory

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-$1,000$39,75021d

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-$1,000$39,40021d

Magic City Ford LexingtonLexington, VA

-$1,000$41,00521d