Deal Sheet: 2026 Maverick Lariat

Ray Seraphin Ford, Inc. · Rockville, CT · VIN: 3FTTW8SA5TRB14225

Negotiation Guide

Opening Offer

$37,888

Fair Price

$39,388

Walk Away Above

$39,414

• Recent buyers paid ~$52 below MSRP

Price Breakdown

Est. Dealer Cost$35,496

Est. Invoice$36,679

Holdback$1,183

MSRP (Sticker)$39,440

Asking Price$39,440

Markup$0

Dealer Margin on This Car$3,944

Percentile100% of inventory is priced lower

Days on Lot2 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory48 vehicles

Avg Markup (All Models)-$865

Avg Markup (Maverick)-$143

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$700

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