Deal Sheet: 2026 Maverick Lariat

University Ford, Inc. · Durham, NC · VIN: 3FTTW8SA5TRB04634

Negotiation Guide

Opening Offer

$36,908

Fair Price

$38,408

Walk Away Above

$38,434

• Recent buyers paid ~$52 below MSRP

Price Breakdown

Est. Dealer Cost$34,614

Est. Invoice$35,768

Holdback$1,154

MSRP (Sticker)$38,460

Asking Price$38,460

Markup$0

Dealer Margin on This Car$3,846

Percentile100% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory248 vehicles

Avg Markup (All Models)-$454

Avg Markup (Maverick)-$34

% Below MSRP100%

Avg Days to Sell10 days

Avg Sold Markup-$414

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