Deal Sheet: 2026 Maverick Lariat

Woodhouse Ford of Omaha, Inc. · Omaha, NE · VIN: 3FTTW8SA5TRB02186

Negotiation Guide

Opening Offer

$37,354

Fair Price

$38,854

Walk Away Above

$39,027

• Recent buyers paid ~$52 below MSRP
• Sitting 21 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$35,280

Est. Invoice$36,456

Holdback$1,176

MSRP (Sticker)$39,200

Asking Price$39,200

Markup$0

Dealer Margin on This Car$3,920

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory143 vehicles

Avg Markup (All Models)-$479

Avg Markup (Maverick)$0

% Below MSRP100%

Avg Days to Sell14 days

Avg Sold Markup-$456

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