Negotiation Guide
Opening Offer
$37,368
Fair Price
$38,868
Walk Away Above
$39,042
- • Recent buyers paid ~$52 below MSRP
- • Sitting 21 days (avg 12) — extra leverage
Price Breakdown
Est. Dealer Cost$35,294
Est. Invoice$36,470
Holdback$1,176
MSRP (Sticker)$39,215
Asking Price$39,215
Markup$0
Dealer Margin on This Car$3,922
Percentile100% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold1068
Avg Markup-$52
Median Markup$0
Best Deal-$1,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell12 days
Dealer Profile
Inventory239 vehicles
Avg Markup (All Models)+$238
Avg Markup (Maverick)-$400
% Below MSRP59%
Avg Days to Sell9 days
Avg Sold Markup-$1,036
Cheaper Maverick Lariat Inventory
Sheehy Ford of Springfield IncSpringfield, VA
-$1,000$39,75021d
Cloninger Ford of HickoryHickory, NC
-$1,000$39,76521d
Runde FordManchester, IA
-$1,000$38,36521d
Cutter Ford, Inc.Aiea, HI
-$1,000$41,00521d
Performance FordRandolph, NJ
-$1,000$40,62021d
Hoffman FordEast Hartford, CT
-$1,000$40,30021d
Apple FordColumbia, MD
-$1,000$40,87021d
Ford of MurfreesboroMurfreesboro, TN
-$1,000$38,36521d
Magic City FordRoanoke, VA
-$1,000$39,40021d
Magic City Ford LexingtonLexington, VA
-$1,000$41,00521d