Deal Sheet: 2026 Maverick Lariat

Ford of Murfreesboro · Murfreesboro, TN · VIN: 3FTTW8SA5TRA47559

Negotiation Guide

Opening Offer

$37,506

Fair Price

$39,006

Walk Away Above

$39,213

• Recent buyers paid ~$52 below MSRP
• Sitting 23 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$35,478

Est. Invoice$36,661

Holdback$1,183

MSRP (Sticker)$39,420

Asking Price$39,420

Markup$0

Dealer Margin on This Car$3,942

Percentile100% of inventory is priced lower

Days on Lot23 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory416 vehicles

Avg Markup (All Models)-$579

Avg Markup (Maverick)-$20

% Below MSRP100%

Avg Days to Sell12 days

Avg Sold Markup-$680

Cheaper Maverick Lariat Inventory

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-$1,000$40,87023d

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-$1,000$41,00523d