Deal Sheet: 2026 Maverick Lariat

Kenly Ford, Inc. · Kenly, NC · VIN: 3FTTW8SA5TRA18191

Negotiation Guide

Opening Offer

$35,896

Fair Price

$37,396

Walk Away Above

$37,548

• Recent buyers paid ~$52 below MSRP
• Sitting 20 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$33,930

Est. Invoice$35,061

Holdback$1,131

MSRP (Sticker)$37,700

Asking Price$37,700

Markup$0

Dealer Margin on This Car$3,770

Percentile100% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory89 vehicles

Avg Markup (All Models)-$652

Avg Markup (Maverick)$0

% Below MSRP100%

Avg Days to Sell12 days

Avg Sold Markup-$889

Cheaper Maverick Lariat Inventory

Sheehy Ford of Springfield IncSpringfield, VA

-$1,000$39,75020d

Cloninger Ford of HickoryHickory, NC

-$1,000$39,76520d

Runde FordManchester, IA

-$1,000$38,36520d

Cutter Ford, Inc.Aiea, HI

-$1,000$41,00520d

Performance FordRandolph, NJ

-$1,000$40,62020d

Hoffman FordEast Hartford, CT

-$1,000$40,30020d

Apple FordColumbia, MD

-$1,000$40,87020d

Ford of MurfreesboroMurfreesboro, TN

-$1,000$38,36520d

Magic City FordRoanoke, VA

-$1,000$39,40020d

Magic City Ford LexingtonLexington, VA

-$1,000$41,00520d