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Deal Sheet: 2026 Maverick Lariat
Donley Ford of Ashland, Inc. · Ashland, OH · VIN: 3FTTW8SA4TRB14717
This Is Already a Great Deal
Opening Offer
$37,524
Asking Price
$38,685
Max Price
$38,685
- • Recent buyers paid ~$140 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,360 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$36,167
Est. Invoice$37,372
Holdback (est.)$1,206
MSRP (Sticker)$40,185
Asking Price$38,685
Markup-$1,500
Est. Dealer Margin on This Car$2,519
Percentile24% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold2047
Avg Markup-$140
Median Markup$0
Best Deal-$3,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell27 days
Dealer Profile
Inventory73 vehicles
Avg Markup (All Models)-$2,562
Avg Markup (Maverick)-$1,281
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$1,333
Price History
Jul 9, 2026$40,185 → $38,685(-$1,500)
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