Deal Sheet: 2026 Maverick Lariat

Atchinson Ford Sales, Inc. · Belleville, MI · VIN: 3FTTW8SA4TRB04415

Negotiation Guide

Opening Offer

$39,803

Fair Price

$41,303

Walk Away Above

$41,329

• Recent buyers paid ~$52 below MSRP

Price Breakdown

Est. Dealer Cost$37,220

Est. Invoice$38,460

Holdback$1,241

MSRP (Sticker)$41,355

Asking Price$41,355

Markup$0

Dealer Margin on This Car$4,136

Percentile100% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory264 vehicles

Avg Markup (All Models)-$967

Avg Markup (Maverick)$0

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$845

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