Deal Sheet: 2026 Maverick Lariat

Ronnie Watkins Ford · Gadsden, AL · VIN: 3FTTW8SA4TRA68838

Negotiation Guide

Opening Offer

$38,128

Fair Price

$39,628

Walk Away Above

$39,804

• Recent buyers paid ~$52 below MSRP
• Sitting 21 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$35,982

Est. Invoice$37,181

Holdback$1,199

MSRP (Sticker)$39,980

Asking Price$39,980

Markup$0

Dealer Margin on This Car$3,998

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory125 vehicles

Avg Markup (All Models)-$822

Avg Markup (Maverick)$0

% Below MSRP100%

Avg Days to Sell10 days

Avg Sold Markup-$632

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