Deal Sheet: 2026 Maverick Lariat

Billingsley Ford of Lawton · Lawton, OK · VIN: 3FTTW8SA4TRA42336

Negotiation Guide

Opening Offer

$37,552

Fair Price

$39,052

Walk Away Above

$39,226

• Recent buyers paid ~$52 below MSRP
• Sitting 21 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$35,460

Est. Invoice$36,642

Holdback$1,182

MSRP (Sticker)$39,400

Asking Price$39,400

Markup$0

Dealer Margin on This Car$3,940

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory115 vehicles

Avg Markup (All Models)-$743

Avg Markup (Maverick)-$143

% Below MSRP100%

Avg Days to Sell12 days

Avg Sold Markup-$700

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