Deal Sheet: 2026 Maverick Lariat

Marshal Mize Ford, Inc. · Chattanooga, TN · VIN: 3FTTW8SA4TRA39517

Negotiation Guide

Opening Offer

$35,845

Fair Price

$37,345

Walk Away Above

$37,512

• Recent buyers paid ~$52 below MSRP
• Sitting 21 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$33,912

Est. Invoice$35,042

Holdback$1,130

MSRP (Sticker)$37,680

Asking Price$37,680

Markup$0

Dealer Margin on This Car$3,768

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory299 vehicles

Avg Markup (All Models)-$563

Avg Markup (Maverick)-$43

% Below MSRP100%

Avg Days to Sell13 days

Avg Sold Markup-$957

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