Deal Sheet: 2026 Maverick Lariat

Hertrich Ford of Milford · Milford, DE · VIN: 3FTTW8SA4TRA35855

Negotiation Guide

Opening Offer

$37,423

Fair Price

$38,923

Walk Away Above

$39,097

• Recent buyers paid ~$52 below MSRP
• Sitting 21 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$35,343

Est. Invoice$36,521

Holdback$1,178

MSRP (Sticker)$39,270

Asking Price$39,270

Markup$0

Dealer Margin on This Car$3,927

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory137 vehicles

Avg Markup (All Models)-$474

Avg Markup (Maverick)$0

% Below MSRP88%

Avg Days to Sell10 days

Avg Sold Markup-$333

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