Deal Sheet: 2026 Maverick Lariat

Hagerstown Ford · Hagerstown, MD · VIN: 3FTTW8SA4TRA33801

Negotiation Guide

Opening Offer

$37,205

Fair Price

$38,705

Walk Away Above

$38,877

• Recent buyers paid ~$52 below MSRP
• Sitting 21 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$35,145

Est. Invoice$36,317

Holdback$1,172

MSRP (Sticker)$39,050

Asking Price$39,050

Markup$0

Dealer Margin on This Car$3,905

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory187 vehicles

Avg Markup (All Models)-$659

Avg Markup (Maverick)$0

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$315

Cheaper Maverick Lariat Inventory

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-$1,000$39,40021d

Magic City Ford LexingtonLexington, VA

-$1,000$41,00521d