Deal Sheet: 2026 Maverick Lariat

Cortese Ford Lincoln, Inc. · Rochester, NY · VIN: 3FTTW8SA4TRA33734

Negotiation Guide

Opening Offer

$39,612

Fair Price

$41,112

Walk Away Above

$41,293

• Recent buyers paid ~$52 below MSRP
• Sitting 21 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$37,328

Est. Invoice$38,572

Holdback$1,244

MSRP (Sticker)$41,475

Asking Price$41,475

Markup$0

Dealer Margin on This Car$4,148

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory99 vehicles

Avg Markup (All Models)-$152

Avg Markup (Maverick)-$111

% Below MSRP74%

Avg Days to Sell8 days

Avg Sold Markup-$50

Cheaper Maverick Lariat Inventory

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-$1,000$39,75021d

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-$1,000$39,76521d

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Performance FordRandolph, NJ

-$1,000$40,62021d

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Apple FordColumbia, MD

-$1,000$40,87021d

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-$1,000$38,36521d

Magic City FordRoanoke, VA

-$1,000$39,40021d

Magic City Ford LexingtonLexington, VA

-$1,000$41,00521d