Deal Sheet: 2026 Maverick Lariat

Capital Ford of Charlotte, Inc. · Charlotte, NC · VIN: 3FTTW8SA3TRA97375

Negotiation Guide

Opening Offer

$36,728

Fair Price

$38,228

Walk Away Above

$38,399

• Recent buyers paid ~$52 below MSRP
• Sitting 21 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$34,713

Est. Invoice$35,870

Holdback$1,157

MSRP (Sticker)$38,570

Asking Price$38,570

Markup$0

Dealer Margin on This Car$3,857

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory164 vehicles

Avg Markup (All Models)-$412

Avg Markup (Maverick)-$125

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$1,024

Cheaper Maverick Lariat Inventory

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-$1,000$39,75021d

Cloninger Ford of HickoryHickory, NC

-$1,000$39,76521d

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Cutter Ford, Inc.Aiea, HI

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-$1,000$40,62021d

Hoffman FordEast Hartford, CT

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Apple FordColumbia, MD

-$1,000$40,87021d

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-$1,000$38,36521d

Magic City FordRoanoke, VA

-$1,000$39,40021d

Magic City Ford LexingtonLexington, VA

-$1,000$41,00521d