Deal Sheet: 2026 Maverick Lariat

Jenkins & Wynne Ford · Clarksville, TN · VIN: 3FTTW8SA3TRA78602

Negotiation Guide

Opening Offer

$37,974

Fair Price

$39,474

Walk Away Above

$39,649

• Recent buyers paid ~$52 below MSRP
• Sitting 21 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$35,843

Est. Invoice$37,037

Holdback$1,195

MSRP (Sticker)$39,825

Asking Price$39,825

Markup$0

Dealer Margin on This Car$3,983

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory338 vehicles

Avg Markup (All Models)-$210

Avg Markup (Maverick)-$54

% Below MSRP83%

Avg Days to Sell9 days

Avg Sold Markup-$346

Cheaper Maverick Lariat Inventory

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