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Deal Sheet: 2026 Maverick Lariat
Pennyrile Ford · Hopkinsville, KY · VIN: 3FTTW8SA3TRA78602
This Is Already a Great Deal
Opening Offer
$37,175
Asking Price
$38,325
Max Price
$38,325
- • Recent buyers paid ~$622 below MSRP
- • Sitting 73 days (avg 44) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $616 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,843
Est. Invoice$37,037
Holdback (est.)$1,195
MSRP (Sticker)$39,825
Asking Price$38,325
Markup-$1,500
Est. Dealer Margin on This Car$2,483
Percentile17% of inventory is priced lower
Days on Lot73 days
What Others Paid (Last 30 Days)
Cars Sold1386
Avg Markup-$622
Median Markup-$500
Best Deal-$3,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell44 days
Dealer Profile
Inventory65 vehicles
Avg Markup (All Models)-$2,223
Avg Markup (Maverick)-$875
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$2,097
Price History
Jul 9, 2026$39,825 → $38,325(-$1,500)
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