Deal Sheet: 2026 Maverick Lariat

Bill Collins Ford · Louisville, KY · VIN: 3FTTW8SA3TRA50458

Negotiation Guide

Opening Offer

$38,847

Fair Price

$40,347

Walk Away Above

$40,526

• Recent buyers paid ~$52 below MSRP
• Sitting 21 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$36,635

Est. Invoice$37,856

Holdback$1,221

MSRP (Sticker)$40,705

Asking Price$40,705

Markup$0

Dealer Margin on This Car$4,071

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory385 vehicles

Avg Markup (All Models)+$32

Avg Markup (Maverick)-$45

% Below MSRP70%

Avg Days to Sell11 days

Avg Sold Markup-$378

Cheaper Maverick Lariat Inventory

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