Deal Sheet: 2026 Maverick Lariat

Franklin Ford · Franklin, MA · VIN: 3FTTW8SA3TRA39864

This Is Already a Great Deal

Opening Offer

$38,155

Asking Price

$39,335

Max Price

$39,335

• Recent buyers paid ~$589 below MSRP
• Asking price is already $411 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$36,302

Est. Invoice$37,512

Holdback (est.)$1,210

MSRP (Sticker)$40,335

Asking Price$39,335

Markup-$1,000

Est. Dealer Margin on This Car$3,034

Percentile36% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold1650

Avg Markup-$589

Median Markup$0

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory92 vehicles

Avg Markup (All Models)-$2,791

Avg Markup (Maverick)-$833

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$2,538

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