Deal Sheet: 2026 Maverick Lariat

Beach Ford, Inc. · Virginia Beach, VA · VIN: 3FTTW8SA3TRA33899

Negotiation Guide

Opening Offer

$36,470

Fair Price

$37,970

Walk Away Above

$38,140

• Recent buyers paid ~$52 below MSRP
• Sitting 21 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$34,479

Est. Invoice$35,628

Holdback$1,149

MSRP (Sticker)$38,310

Asking Price$38,310

Markup$0

Dealer Margin on This Car$3,831

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory302 vehicles

Avg Markup (All Models)-$420

Avg Markup (Maverick)-$22

% Below MSRP100%

Avg Days to Sell10 days

Avg Sold Markup-$728

Cheaper Maverick Lariat Inventory

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-$1,000$39,75021d

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-$1,000$39,76521d

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Apple FordColumbia, MD

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-$1,000$39,40021d

Magic City Ford LexingtonLexington, VA

-$1,000$41,00521d