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Deal Sheet: 2026 Maverick Lariat
Landers McLarty Ford of Fort Payne · Fort Payne, AL · VIN: 3FTTW8SA2TRA98985
This Is Already a Great Deal
Opening Offer
$37,190
Asking Price
$38,340
Max Price
$38,340
- • Recent buyers paid ~$589 below MSRP
- • Sitting 68 days (avg 45) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $210 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,406
Est. Invoice$36,586
Holdback (est.)$1,180
MSRP (Sticker)$39,340
Asking Price$38,340
Markup-$1,000
Est. Dealer Margin on This Car$2,934
Percentile36% of inventory is priced lower
Days on Lot68 days
What Others Paid (Last 30 Days)
Cars Sold1650
Avg Markup-$589
Median Markup$0
Best Deal-$3,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory107 vehicles
Avg Markup (All Models)-$1,528
Avg Markup (Maverick)-$333
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$1,802
Price History
Jul 9, 2026$39,340 → $38,340(-$1,000)
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