Deal Sheet: 2026 Maverick Lariat

Group 1 Ford of El Paso · El Paso, TX · VIN: 3FTTW8SA2TRA97304

Negotiation Guide

Opening Offer

$38,118

Fair Price

$39,618

Walk Away Above

$39,644

• Recent buyers paid ~$52 below MSRP

Price Breakdown

Est. Dealer Cost$35,703

Est. Invoice$36,893

Holdback$1,190

MSRP (Sticker)$39,670

Asking Price$39,670

Markup$0

Dealer Margin on This Car$3,967

Percentile100% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory361 vehicles

Avg Markup (All Models)-$695

Avg Markup (Maverick)$0

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$839

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