Deal Sheet: 2026 Maverick Lariat

Hertrich Ford of Easton · Easton, MD · VIN: 3FTTW8SA2TRA94970

Negotiation Guide

Opening Offer

$38,445

Fair Price

$39,945

Walk Away Above

$40,123

• Recent buyers paid ~$52 below MSRP
• Sitting 21 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$36,270

Est. Invoice$37,479

Holdback$1,209

MSRP (Sticker)$40,300

Asking Price$40,300

Markup$0

Dealer Margin on This Car$4,030

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory100 vehicles

Avg Markup (All Models)-$1,023

Avg Markup (Maverick)$0

% Below MSRP100%

Avg Days to Sell12 days

Avg Sold Markup-$625

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