Deal Sheet: 2026 Maverick Lariat

Prater Ford, Inc. · Calhoun, GA · VIN: 3FTTW8SA2TRA94953

Negotiation Guide

Opening Offer

$39,318

Fair Price

$40,818

Walk Away Above

$40,844

• Recent buyers paid ~$52 below MSRP

Price Breakdown

Est. Dealer Cost$36,783

Est. Invoice$38,009

Holdback$1,226

MSRP (Sticker)$40,870

Asking Price$40,870

Markup$0

Dealer Margin on This Car$4,087

Percentile100% of inventory is priced lower

Days on Lot13 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory58 vehicles

Avg Markup (All Models)-$655

Avg Markup (Maverick)$0

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$750

Cheaper Maverick Lariat Inventory

Sheehy Ford of Springfield IncSpringfield, VA

-$1,000$39,75021d

Cloninger Ford of HickoryHickory, NC

-$1,000$39,76521d

Runde FordManchester, IA

-$1,000$38,36521d

Cutter Ford, Inc.Aiea, HI

-$1,000$41,00521d

Performance FordRandolph, NJ

-$1,000$40,62021d

Hoffman FordEast Hartford, CT

-$1,000$40,30021d

Apple FordColumbia, MD

-$1,000$40,87021d

Ford of MurfreesboroMurfreesboro, TN

-$1,000$38,36521d

Magic City FordRoanoke, VA

-$1,000$39,40021d

Magic City Ford LexingtonLexington, VA

-$1,000$41,00521d