Deal Sheet: 2026 Maverick Lariat

Joe Machens Capital City Ford · Jefferson City, MO · VIN: 3FTTW8SA2TRA78106

Negotiation Guide

Opening Offer

$37,039

Fair Price

$38,539

Walk Away Above

$38,694

• Recent buyers paid ~$52 below MSRP
• Sitting 20 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$34,965

Est. Invoice$36,131

Holdback$1,166

MSRP (Sticker)$38,850

Asking Price$38,850

Markup$0

Dealer Margin on This Car$3,885

Percentile100% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory146 vehicles

Avg Markup (All Models)-$654

Avg Markup (Maverick)-$71

% Below MSRP100%

Avg Days to Sell12 days

Avg Sold Markup-$1,000

Cheaper Maverick Lariat Inventory

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-$1,000$39,75020d

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-$1,000$39,76520d

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-$1,000$40,62020d

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Apple FordColumbia, MD

-$1,000$40,87020d

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-$1,000$38,36520d

Magic City FordRoanoke, VA

-$1,000$39,40020d

Magic City Ford LexingtonLexington, VA

-$1,000$41,00520d