Deal Sheet: 2026 Maverick Lariat

Jerry's Leesburg Ford · Leesburg, VA · VIN: 3FTTW8SA2TRA53691

Negotiation Guide

Opening Offer

$36,053

Fair Price

$37,553

Walk Away Above

$37,722

• Recent buyers paid ~$52 below MSRP
• Sitting 21 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$34,101

Est. Invoice$35,238

Holdback$1,137

MSRP (Sticker)$37,890

Asking Price$37,890

Markup$0

Dealer Margin on This Car$3,789

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory141 vehicles

Avg Markup (All Models)-$688

Avg Markup (Maverick)-$80

% Below MSRP100%

Avg Days to Sell10 days

Avg Sold Markup-$345

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