Deal Sheet: 2026 Maverick Lariat

Crossroads Ford of Fuquay-Varina, Inc. · Fuquay Varina, NC · VIN: 3FTTW8SA1TRA96547

Negotiation Guide

Opening Offer

$38,402

Fair Price

$39,902

Walk Away Above

$39,926

• Recent buyers paid ~$48 below MSRP

Price Breakdown

Est. Dealer Cost$35,955

Est. Invoice$37,154

Holdback (est.)$1,199

MSRP (Sticker)$39,950

Asking Price$39,950

Markup$0

Est. Dealer Margin on This Car$3,995

Percentile100% of inventory is priced lower

Days on Lot27 days

What Others Paid (Last 30 Days)

Cars Sold2192

Avg Markup-$48

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell19 days

Dealer Profile

Inventory141 vehicles

Avg Markup (All Models)-$606

Avg Markup (Maverick)-$50

% Below MSRP100%

Avg Days to Sell19 days

Avg Sold Markup-$655

Cheaper Maverick Lariat Inventory

Cloninger Ford of HickoryHickory, NC

-$1,000$39,76527d

Cutter Ford, Inc.Aiea, HI

-$1,000$41,00527d

Krapohl FordMount Pleasant, MI

-$1,000$42,6300d

Magic City Ford LexingtonLexington, VA

-$1,000$41,00527d

Pioneer FordMarietta, OH

-$1,000$40,65027d

Shields FordRantoul, IL

-$1,000$39,36027d

Envision Ford of DuarteDuarte, CA

-$1,000$39,13027d

Roberson's Albany FordAlbany, OR

-$1,000$41,04527d

Freedom Ford of Claypool HillPounding Mill, VA

-$1,000$41,0950d

Apple FordColumbia, MD

-$1,000$40,87027d