Deal Sheet: 2026 Maverick Lariat

Ed Wallace Ford · Hugo, OK · VIN: 3FTTW8SA1TRA64522

Negotiation Guide

Opening Offer

$38,262

Fair Price

$39,762

Walk Away Above

$39,938

• Recent buyers paid ~$52 below MSRP
• Sitting 21 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$36,104

Est. Invoice$37,307

Holdback$1,203

MSRP (Sticker)$40,115

Asking Price$40,115

Markup$0

Dealer Margin on This Car$4,012

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory74 vehicles

Avg Markup (All Models)-$713

Avg Markup (Maverick)$0

% Below MSRP100%

Avg Days to Sell15 days

Avg Sold Markup-$643

Cheaper Maverick Lariat Inventory

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-$1,000$39,40021d

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-$1,000$41,00521d