Deal Sheet: 2026 Maverick Lariat

Elmer Hare Ford Sales, Inc. · Marshall, MO · VIN: 3FTTW8SA0TRB06176

Negotiation Guide

Opening Offer

$37,587

Fair Price

$39,087

Walk Away Above

$39,261

• Recent buyers paid ~$52 below MSRP
• Sitting 21 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$35,492

Est. Invoice$36,675

Holdback$1,183

MSRP (Sticker)$39,435

Asking Price$39,435

Markup$0

Dealer Margin on This Car$3,944

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory27 vehicles

Avg Markup (All Models)-$667

Avg Markup (Maverick)$0

% Below MSRP100%

Avg Days to Sell7 days

Avg Sold Markup-$1,364

Cheaper Maverick Lariat Inventory

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