Deal Sheet: 2026 Maverick Lariat

Brighton Ford, Inc. · Brighton, MI · VIN: 3FTTW8SA0TRB02791

Negotiation Guide

Opening Offer

$37,988

Fair Price

$39,488

Walk Away Above

$39,514

• Recent buyers paid ~$52 below MSRP

Price Breakdown

Est. Dealer Cost$35,586

Est. Invoice$36,772

Holdback$1,186

MSRP (Sticker)$39,540

Asking Price$39,540

Markup$0

Dealer Margin on This Car$3,954

Percentile100% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory110 vehicles

Avg Markup (All Models)-$768

Avg Markup (Maverick)$0

% Below MSRP100%

Avg Days to Sell10 days

Avg Sold Markup-$333

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