Deal Sheet: 2026 Maverick Lariat

Russ Milne Ford, Inc. · Macomb, MI · VIN: 3FTTW8SA0TRA98578

Negotiation Guide

Opening Offer

$37,299

Fair Price

$38,799

Walk Away Above

$38,972

• Recent buyers paid ~$52 below MSRP
• Sitting 21 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$35,231

Est. Invoice$36,405

Holdback$1,174

MSRP (Sticker)$39,145

Asking Price$39,145

Markup$0

Dealer Margin on This Car$3,915

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory286 vehicles

Avg Markup (All Models)-$1,124

Avg Markup (Maverick)-$105

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$875

Cheaper Maverick Lariat Inventory

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