Deal Sheet: 2026 Maverick Lariat

Two Rivers Ford, Inc. · Mount Juliet, TN · VIN: 3FTTW8SA0TRA98211

Negotiation Guide

Opening Offer

$35,880

Fair Price

$37,380

Walk Away Above

$37,547

• Recent buyers paid ~$52 below MSRP
• Sitting 21 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$33,944

Est. Invoice$35,075

Holdback$1,131

MSRP (Sticker)$37,715

Asking Price$37,715

Markup$0

Dealer Margin on This Car$3,772

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory368 vehicles

Avg Markup (All Models)-$652

Avg Markup (Maverick)-$127

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$754

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