Deal Sheet: 2026 Maverick Lariat

Phil Long Ford · Colorado Springs, CO · VIN: 3FTTW8SA0TRA66665

Negotiation Guide

Opening Offer

$36,947

Fair Price

$38,447

Walk Away Above

$38,618

• Recent buyers paid ~$52 below MSRP
• Sitting 21 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$34,911

Est. Invoice$36,075

Holdback$1,164

MSRP (Sticker)$38,790

Asking Price$38,790

Markup$0

Dealer Margin on This Car$3,879

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory437 vehicles

Avg Markup (All Models)-$361

Avg Markup (Maverick)-$108

% Below MSRP90%

Avg Days to Sell10 days

Avg Sold Markup-$655

Cheaper Maverick Lariat Inventory

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-$1,000$41,00521d