Deal Sheet: 2026 Maverick Lariat

Sunset Auto Co Inc · St Louis, MO · VIN: 3FTTW8SA0TRA64222

Negotiation Guide

Opening Offer

$40,133

Fair Price

$41,633

Walk Away Above

$41,816

• Recent buyers paid ~$52 below MSRP
• Sitting 21 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$37,800

Est. Invoice$39,060

Holdback$1,260

MSRP (Sticker)$42,000

Asking Price$42,000

Markup$0

Dealer Margin on This Car$4,200

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory244 vehicles

Avg Markup (All Models)-$861

Avg Markup (Maverick)$0

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$545

Cheaper Maverick Lariat Inventory

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-$1,000$41,00521d