Deal Sheet: 2026 Maverick Lariat

Bob Thomas Ford, Inc. · Hamden, CT · VIN: 3FTTW8SA0TRA63121

Negotiation Guide

Opening Offer

$38,108

Fair Price

$39,608

Walk Away Above

$39,784

• Recent buyers paid ~$52 below MSRP
• Sitting 21 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$35,964

Est. Invoice$37,163

Holdback$1,199

MSRP (Sticker)$39,960

Asking Price$39,960

Markup$0

Dealer Margin on This Car$3,996

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory89 vehicles

Avg Markup (All Models)-$669

Avg Markup (Maverick)$0

% Below MSRP100%

Avg Days to Sell13 days

Avg Sold Markup-$462

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