Deal Sheet: 2026 Maverick Lariat

Gordie Boucher Ford of Kenosha, Inc. · Kenosha, WI · VIN: 3FTTW8SA0TRA41748

Negotiation Guide

Opening Offer

$37,617

Fair Price

$39,117

Walk Away Above

$39,291

• Recent buyers paid ~$52 below MSRP
• Sitting 21 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$35,519

Est. Invoice$36,702

Holdback$1,184

MSRP (Sticker)$39,465

Asking Price$39,465

Markup$0

Dealer Margin on This Car$3,947

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory146 vehicles

Avg Markup (All Models)-$750

Avg Markup (Maverick)-$267

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$1,441

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