Deal Sheet: 2026 Maverick Lariat

Ashland Ford · Ashland, WI · VIN: 3FTTW8SA0TRA41278

Negotiation Guide

Opening Offer

$36,932

Fair Price

$38,432

Walk Away Above

$38,603

• Recent buyers paid ~$52 below MSRP
• Sitting 21 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$34,898

Est. Invoice$36,061

Holdback$1,163

MSRP (Sticker)$38,775

Asking Price$38,775

Markup$0

Dealer Margin on This Car$3,878

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory70 vehicles

Avg Markup (All Models)-$536

Avg Markup (Maverick)-$48

% Below MSRP100%

Avg Days to Sell13 days

Avg Sold Markup-$722

Cheaper Maverick Lariat Inventory

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-$1,000$39,75021d

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-$1,000$39,76521d

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-$1,000$40,62021d

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-$1,000$40,30021d

Apple FordColumbia, MD

-$1,000$40,87021d

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-$1,000$38,36521d

Magic City FordRoanoke, VA

-$1,000$39,40021d

Magic City Ford LexingtonLexington, VA

-$1,000$41,00521d