Deal Sheet: 2026 Maverick Lariat

Fairway Ford · Placentia, CA · VIN: 3FTTW8SA0TRA38252

Negotiation Guide

Opening Offer

$37,363

Fair Price

$38,863

Walk Away Above

$39,037

• Recent buyers paid ~$52 below MSRP
• Sitting 21 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$35,289

Est. Invoice$36,465

Holdback$1,176

MSRP (Sticker)$39,210

Asking Price$39,210

Markup$0

Dealer Margin on This Car$3,921

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory233 vehicles

Avg Markup (All Models)-$564

Avg Markup (Maverick)-$242

% Below MSRP100%

Avg Days to Sell12 days

Avg Sold Markup-$295

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