Deal Sheet: 2026 Maverick Lariat

Balise Ford of Wilbraham · Wilbraham, MA · VIN: 3FTTW8SA0TRA22164

Negotiation Guide

Opening Offer

$39,105

Fair Price

$40,605

Walk Away Above

$40,785

• Recent buyers paid ~$52 below MSRP
• Sitting 21 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$36,869

Est. Invoice$38,097

Holdback$1,229

MSRP (Sticker)$40,965

Asking Price$40,965

Markup$0

Dealer Margin on This Car$4,097

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory91 vehicles

Avg Markup (All Models)-$1,060

Avg Markup (Maverick)-$95

% Below MSRP100%

Avg Days to Sell12 days

Avg Sold Markup-$589

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