Deal Sheet: 2026 Maverick Lariat

Beach Ford · Myrtle Beach, SC · VIN: 3FTTW8S39TRB18814

Negotiation Guide

Opening Offer

$40,888

Fair Price

$42,388

Walk Away Above

$42,414

• Recent buyers paid ~$52 below MSRP

Price Breakdown

Est. Dealer Cost$38,196

Est. Invoice$39,469

Holdback$1,273

MSRP (Sticker)$42,440

Asking Price$42,440

Markup$0

Dealer Margin on This Car$4,244

Percentile100% of inventory is priced lower

Days on Lot2 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory459 vehicles

Avg Markup (All Models)-$49

Avg Markup (Maverick)-$73

% Below MSRP83%

Avg Days to Sell12 days

Avg Sold Markup-$269

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