Deal Sheet: 2026 Maverick Lariat

Sioux City Ford · Sioux City, IA · VIN: 3FTTW8S39TRB00278

Negotiation Guide

Opening Offer

$39,418

Fair Price

$40,918

Walk Away Above

$41,099

• Recent buyers paid ~$52 below MSRP
• Sitting 21 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$37,152

Est. Invoice$38,390

Holdback$1,238

MSRP (Sticker)$41,280

Asking Price$41,280

Markup$0

Dealer Margin on This Car$4,128

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory120 vehicles

Avg Markup (All Models)-$588

Avg Markup (Maverick)$0

% Below MSRP83%

Avg Days to Sell10 days

Avg Sold Markup-$864

Cheaper Maverick Lariat Inventory

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-$1,000$41,00521d