Deal Sheet: 2026 Maverick Lariat

Lenoir City Ford, Inc. · Lenoir City, TN · VIN: 3FTTW8S39TRA85197

Negotiation Guide

Opening Offer

$42,760

Fair Price

$44,260

Walk Away Above

$44,435

• Recent buyers paid ~$52 below MSRP
• Sitting 20 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$40,149

Est. Invoice$41,487

Holdback$1,338

MSRP (Sticker)$44,610

Asking Price$44,610

Markup$0

Dealer Margin on This Car$4,461

Percentile100% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory88 vehicles

Avg Markup (All Models)-$1,054

Avg Markup (Maverick)$0

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$673

Cheaper Maverick Lariat Inventory

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