Negotiation Guide
Opening Offer
$39,696
Fair Price
$41,196
Walk Away Above
$41,360
- • Recent buyers paid ~$52 below MSRP
- • Sitting 20 days (avg 12) — extra leverage
Price Breakdown
Est. Dealer Cost$37,373
Est. Invoice$38,618
Holdback$1,246
MSRP (Sticker)$41,525
Asking Price$41,525
Markup$0
Dealer Margin on This Car$4,153
Percentile100% of inventory is priced lower
Days on Lot20 days
What Others Paid (Last 30 Days)
Cars Sold1068
Avg Markup-$52
Median Markup$0
Best Deal-$1,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell12 days
Dealer Profile
Inventory332 vehicles
Avg Markup (All Models)-$304
Avg Markup (Maverick)-$156
% Below MSRP75%
Avg Days to Sell11 days
Avg Sold Markup-$452
Cheaper Maverick Lariat Inventory
Sheehy Ford of Springfield IncSpringfield, VA
-$1,000$39,75020d
Cloninger Ford of HickoryHickory, NC
-$1,000$39,76520d
Runde FordManchester, IA
-$1,000$38,36520d
Cutter Ford, Inc.Aiea, HI
-$1,000$41,00520d
Performance FordRandolph, NJ
-$1,000$40,62020d
Hoffman FordEast Hartford, CT
-$1,000$40,30020d
Apple FordColumbia, MD
-$1,000$40,87020d
Ford of MurfreesboroMurfreesboro, TN
-$1,000$38,36520d
Magic City FordRoanoke, VA
-$1,000$39,40020d
Magic City Ford LexingtonLexington, VA
-$1,000$41,00520d